France's new rules ban or restrict certain commercial practices by online personalities.
Influencers often do no not declare they are accepting money in return for promoting products on their platformsInfluencers in France could now face jail time if they are found to have broken new promotion regulations, after legislation was formally adopted on Thursday.They restrict the promotion of lottery and betting games, and ban the advertisement of items such as tobacco.
French lawmakers said that, faced with an increase in the number of people being scammed online, they had sought to "clarify the contours" of commercial activity and specify the "responsibilities and obligations" of influencers.
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