Paris-based jewelry brand Statement made its mark in Europe with diamond-set silver with an Art Deco-meets-Brutalism aesthetic. It now offers gold.
that was quite voluminous, had a lot of character and these pieces always defined me,” said this business school graduate who cut her teeth as a product manager at Chaumet before a five-year stint at the DC&VB advertising agency.Soon enough, her desire to strike out on her own prevailed and she started working on her own fine jewelry offering, albeit with an usual precious metal choice: silver.
Symbolism is built into the eight collections currently released, with ideas such as movement underpinning the Rockaway spinner ring, an upward trajectory in the architectural “Stairway” line or the self-explanatory “MyWay” design and “Wish Boxes” pendants that reveal a precious gem inside.
For Huynh, adding gold to Statement’s offer made sense both in terms of creation as well as commerce. “We were contacted after the pandemic but I didn’t feel ready,” said Huynh, deeming the occasion “a superb platform for visibility and a key professional event” in the sector. “They come in store and they the most remarkable sales,” she said, recalling a pair of friends who recently visited and purchased a matching pair of pavé rings. “They wanted to share this moment.”
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