The fast food giant has bought a machine-learning start-up firm to serve up personalised drive-thru menus to its customers.
The technology will be rolled out across the US in 2019 before making its way around the worldMcDonald's is to start using AI to tweak its drive-thru menus on the fly in a bid to tempt customers into spending more - from moving ice cream to the top of the list during a heatwave, to recommending a coffee at sunrise.
The fast food giant has bought the machine-learning start-up company Dynamic Yield, and will use its technology to serve up personalised ordering experiences to those with a hankering for a takeaway. Once implemented, customers who pull up at a McDonald's in their car will be greeted by menus optimised based on factors like the weather, the time of day, best-sellers and how busy the restaurant is.
It can also suggest additional sides, drinks and treats that might go well with already selected items, which could see you inadvertently transform that relatively modest cheeseburger order into a three-course meal.McDonald's - which has 38,000 restaurants spread across more than 100 countries - tested the technology last year and will begin to roll it out at drive-thru locations in the US throughout 2019.
McDonald's chief executive Steve Easterbrook said the acquisition of Israeli firm Dynamic Yield was about"enhancing the experience for our customers by providing greater convenience on their terms".
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