Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles.
The Pentawards has released its annual report unveiling the top packaging design trends set to take over 2025. With cultural shifts, changing consumer habits and an increased focus on environmentalism leading to a constantly evolving industry, this upcoming year of design innovation is set to include a diverse range of aesthetics, from psychedelia to Art Deco.
Using insight from this year's Pentawards competition, the report reflects over 2000 entries from more than 60 countries, giving a unique projection of the industry's hottesttrends. Below is just a selection of the trends set to take over 2025 – to read the full report download it'Designing with impact' is all about"design that goes beyond convention to communicate meaning".
Embracing bold visuals, this trend uses simple geometric shapes paired with bright primary colours to create a striking visual appeal. The playfulness of this combination makes for visually arresting packaging across a variety of products, making it an adaptable trend with a distinct contemporary quality., Pasta Luciano's packaging is a prime example of how bold design can create a standout shelf appeal.
Uncovering social taboos, OT is a condom brand"aiming to tackle the issue around the absence of comprehensive sex education, gender inequality, and a culture of shame in Kazakhstan". With the 'O' and 'T' representing man and woman side by side, the packaging redefines sexual culture, promoting equality by visualising harmonious and healthy relations between the genders.
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