From camo couture to MAGADonald's: how merch defined the 2024 presidential election

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From camo couture to MAGADonald's: how merch defined the 2024 presidential election
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Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles.

There have been countless memorable moments from this year's presidential race, but nothing showcases the candidates' contrasting styles quite like the abundance of political merchandise. As one of the most accessible ways for fans to show their support, campaign merch has been central to both parties in the political race, embracing the weird, wonderful and delightfully unexpected ., uniqueness is the defining factor that gives each identity its legendary status.

The infamous MAGA hat has become such a symbol in itself that Trump has recently released a MAGAception hat, featuring a picture of the iconic item printed on a plain white cap. Trump's bizarre yet trend-conscious approach to campaign merch builds a brand on marketable moments and inside jokes. While this focus keeps his merchandise fresh, it suffers from its own success, quickly growing stale as the trend cycle churns on.

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