Karin Eldor is a Senior Contributor for Forbes, where she has been covering entrepreneurs and captivating leaders in fashion, beauty, wellness, and tech, since 2017. She specializes in analyzing trends and offering insights into the people and brands impacting culture.
Could Joseph Tacopina’s Cross-Examination Of E. Jean Carroll Officially Put An End To The Old Cross-Examination Tropes In Domestic Violence And Sexual Assault Cases?Photography Credit: Sonia Szostak
Notably, Cult Gaia debuted in 2012, the same year Instagram was acquired by Facebook and became ubiquitous. Its visually captivating flower crowns quickly became fashion content for Instagram users, fueling the brand’s rise and sparking a new movement. “When we expanded into new categories, I often heard people say, ‘Oh, they’re the Ark Bag brand,’ or ‘They’re a one-hit wonder.’ But I was fortunate to have a direct-to-consumer customer base built on the virality of the flower crowns and Ark Bag. That connection allowed us to introduce more products, which I think was crucial to our growth."
Fragrance holds the unique power of evoking nostalgia, instantly transporting people back to meaningful moments and memories — sometimes it’s even more powerful than photographs. The in-person shopping experience is essential to the brand, offering a way to invite customers into its world and fully immerse them in Cult Gaia’s embrace.
Larian Hekmat is a big believer in innovation and evolution, two things she learned early on in her career. “I'm constantly looking forward to see how we can expand.”
Cult Gaia Jasmin Larian Hekmat Persian Cult Gaya Cult Gai Perfume Fragrance Jasmine Larian Hekmat
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