Ahead of the controversial World Cup which kicks off in Qatar later this week, writer Beccy Hill explores the never-ending love affair between football and fashion.
“Women are more visible and involved,” says Pennant. “Now you have Megan Rapinoe and Leah Williamson on the cover ofin a well-styled shoot on par with how a male player would be styled, and that hasn’t always been the case.” Ayesha Brown, the founder of Offside Outlet, nods to the influence of designer Martine Rose, who is known for referencing football in her designs and collections in, what she describes, as “a slightly different, unexpected way”.
England captain Leah Williamson and former Arsenal player Alex Scott pictured at the GQ Men Of The Year Awards earlier this year.jersey, which has been reimagined by brands from Koché to Off-White, and features in two of the biggest collaborations this year: Gucci x Palace and Balenciaga x Adidas. Brown, who designs original jerseys, says: “Traditionally football fans would buy shirts to support their own team, but it’s much bigger than that now.
With a Gucci x Palace version currently being sold on eBay for around £1,900, could the jersey’s current ubiquity be viewed as commodification? “It depends on how authentic it is and where it’s coming from,” says Pennant.
The true shift ultimately though will be when football finally becomes the more inclusive space it’s started to become, which will hopefully lead into different conversations, interpretations and innovations. As Steel points out: “There are very few arenas that speak to so many people in a way that’s both universal and personal at the same time. These feelings only enhance the aesthetic of football fashion and wider football culture.
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