.JLo's TikTok does not disappoint.
Brands are already waking up to the opportunity to capitalise on TikTok’s young and highly engaged audience – especially following the introduction of shoppable video content at the end of 2019. Celine even made TikTok starthe face of its campaign in December. He was an unconventional choice for the French powerhouse, whose past campaigns have featured the likes of Joan Didion and Margaret Qualley, but Hedi Slimane recognised the power wielded by Gen-Z figureheads – Eubanks has some 10.
Other fashion giants to tap into TikTok include Guess and Burberry, which announced its arrival on the app with last summer’s #TBchallenge, inviting users to interpret the label’s iconic monogram with their hands. Calvin Klein, Ralph Lauren and MAC have all also signed up, suggesting the TikTok fashion takeover is set to continue.Bella Hadid
Bella Hadid has become a prolific TikTok user under lockdown, sharing clips of her dancing alongside friends. Hadid has also posted videos of her crafty activities, including her “homemade shoes” fashioned from crayons taped to her socks.J-Lo’s TikTok does not disappoint. Her killer dance moves feature regularly on her feed, as do her signature hoop earrings. Our favourite clip? The one in which Lopez’s partner Alex Rodriguez hip swivels in his other half’s figure-skimming white dress.
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