Liran Grinberg, Co-Founder and Managing Partner at Team8. Connect on Linkedin. Read Liran Grinberg's full executive profile here.
In the beginning of 2024, Palo Alto Networks finalized its acquisition of Talon and Dig for close to $1 billion combined.Talon founders Ofer Ben-Noon and Ohad Bobrov are behind the largest exit in Israel’s history for a company under three years old, Palo Alto Networks’ largest acquisition outside the U.S. and its second-largest globally.
Many early-stage companies are hesitant to try and sell enterprises on a new concept or think that category creation will take too long to show results. However, it’s doable—and if you have technology that’s actually differentiated and innovative, then category creation is the right thing to do.the category Talon pioneered. As the category began to take shape, Talon was already seen as an established player in the space, which helped them gain trust and buy-in from enterprise decision-makers.
Talon’s acquisition came just three years after its founding and at the Series A stage, but it got there by building for scale from day one. This is reflected in everything we covered above: in the scope of the founders' ambition, in their go-to-market strategy and in the people who rallied around their mission. Dig was acquired in an even shorter timeframe but had massively expanded its product, staff and go-to-market during that period.
Much of Wiz’s success can be attributed to the company’s simple-to-use yet robust user interface, which has given it an advantage in the CSPM category over the more-established Orca Security.
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