As Nearly New Cashmere Co opens its new premises on the Swinton Estate in Masham, founder Ali Orr talks to Stephanie Smith about keeping luxury knitwear fashion a local affair.
It might seem an unlikely setting for a burgeoning fashion brand, but Masham is where the magic happens. Here, in one of North Yorkshire’s most picturesque pockets, Ali Orr, assisted by a team of skilled locals, turns old cashmere designs into new. Nearly new, that is.
'I think they thought it would be a shame for a business to leave the community. And it’s lovely to have people working in the community they live in.” The reconditioning involves washing, checking, de-bobbling if it needs it, minor repairs, perhaps a change of buttons, or the addition of an embellishment over any flaws, all done by skilled local sewers. Ali says: “A significant part of our growth so far can be attributed to our investment in local people.
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