Award-winning director Shane Drake says music videos are just as important for artists today as they ever were - even if a lot has changed.
music video had on him as an impressionable nine-year-old growing up in California.on me,” he says. “I know it was the same for lots of people because it engaged us in a new way. We’d seen movies, we’d seen television and we’d seen music videos, but we hadn’t seen music videos like that.”
“In the ’90s, they’d spend a million dollars on an artist they thought was going to be big in the States,” he says. “They would blow crazy commercial-level money on the hope that this was the next thing. “One of the first music videos that had an effect on me”: Michael Jackson in the Thriller music video from 1983.“It’s like ‘whoa. This person is larger than life’. Then it’s ‘cut’ and she’s back in her quiet place.”
“Sex will always sell for good or for bad,” he says. “But certain pop artists have integrated sexuality into their brand and the 360 degrees of their operation, so that, when it comes to a music video, it makes sense to keep doing that.
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