The Black Friday sales aren't over yet.
The art of sale shopping is one that can be carefully honed and perfected over time, and here at British, we have become pretty adept at that particular skill . With Cyber Monday clothing deals dropping across the board, we wanted to take you through our top tips for navigating the seasonal sales in a way that will help you to stay sane.
It can be easy to fall into the trap of just reaching for the biggest discount or impulse buying the hottest seasonal trend. It’s a tale as old as time: something appears shiny and tempting on the rail, but the moment it gets unpacked at home, it doesn’t look nearly as appealing. The secret is to make a wish-list before you hit the stores to help you stay focused, and to prioritise pieces that you’ve been pining after all year, but couldn’t previously justify the spend.
This is also a good time of year to stock up on high-quality basics – think white shirts, jeans and black boots – items that will stand the test of time and benefit from a slightly higher price investment. Some of our favourite basics brands include
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