From 'Perfect Partner' to Financial Crisis: The Moshiri Era at Everton

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From 'Perfect Partner' to Financial Crisis: The Moshiri Era at Everton
EvertonMoshiriDan Friedkin
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After almost nine years of turmoil, Moshiri's ambitious plans for Everton have yielded little success. The club has faced fan anger, managerial instability, relegation battles, and a financial crisis. As Dan Friedkin takes over, Moshiri's legacy at Everton is under scrutiny.

When Farhad Moshiri laid out his grand plan for supremacy after taking control at Everton , the mission statement was that he did not want the club to become "a museum".after almost nine years of chaos, dysfunction, discontent and squandering of finances on an industrial scale, the great old stage of Goodison Park has more closely resembled a mausoleum.

So, as American billionaire Dan Friedkin takes charge after purchasing Moshiri's now 94.1% stake, how will the British-Iranian businessman's time be recalled and what, if anything, will be his legacy?Everton were regarded as a model of stability during the 11-year reign of David Moyes from 2002-13. Jordan Pickford has been a wonderful success since signing for £30m from Sunderland that summer, but elsewhere a scattergun strategy was desperately flawed - the failure to adequately replace striker Romelu Lukaku following his £90m move to Manchester United a decisive error.

Also arriving at Goodison Park was PSV Eindhoven's highly regarded director of football Marcel Brands to replace Walsh. Silva was sacked in December 2019 after a 5-2 loss at Liverpool, the decision taken against the advice of Brands, who was an admirer and keen to give him more time.Moshiri's appointment of legendary Italian Carlo Ancelotti as Everton manager in December 2019 was his so-called 'Hollywood' appointment

Ancelotti accepted Everton's offer and the early signs were good. The Italian lured James Rodriguez to Goodison Park from Real Madrid, while the club even won at Liverpool for the first time in 22 years, but Ancelotti's only full season was mixed as they finished 10th. He told BBC Sport: "When you go from 'Don' Carlo to the former Champions League manager of your bitter rivals, you have to question the sanity of those in charge of the club."

Moshiri was front of house but many suspected Usmanov was the power behind the throne - until Everton had to suspend all sponsorships with the Uzbekistani in March 2022, when his assets were frozen after Russia's invasion of Ukraine.

Everton denied wrongdoing but were deducted 10 points, reduced to six on appeal. They were also docked a further two points for another breach by £16.6m for the three-year period to 2022-23.

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