Joe Wicks, the fitness guru who became a household name during lockdown, shares his inspiring journey from struggling personal trainer to global superstar with a £55million fortune.
HE’S the fitness guru who kept the nation moving during lockdown - and amassed a £55million fortune in the process.But it wasn’t always that way for newbie personal trainer Joe, who would spend hours handing out flyers and was often the only person who would turn up to his boot camps in Richmond when he started out 15 years ago. He recalled: “I’d cycle 40 minutes to Richmond really early in the morning and set up all my equipment but no one would turn up.
I found that whole period really challenging. “I wasn’t depressed but when I think back I get emotional because I feel proud I kept going when lots of people wouldn’t. I’d borrowed off my dad to do my personal-training course and thought I was never going to be able to pay him back.Love Island All Stars rich list… including fat-shamed icon who had last laugh “I remember getting really upset one night and he said, ‘Joe, I don’t care if you never pay me back, as long as you do what you love.’But Joe soon hit on a simple idea that was to turn him into a global superstar with millions of social media followers and the impressive fortune to match.BBC News star is 'told off' live on air as she attempts to 'expose' hidden tattoo The videos with Joe’s cheeky chappy persona and his description of broccoli as ‘midget trees’ captured the imagination of the nation.Channel, The Body Coach TV, and his first ever video has since amassed 6million views. His channel now has over 2.7million subscribers and has had over 282million views. Dragons' Den reveals This Morning stars and Kardashian powerhouse have signed up for guest role on new series But as his popularity soared he needed to build a team around him. In a savvy move he brought in his brother Nikki as his right-hand man and CEO to concentrate on the business side of the empire - and it paid of
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