The PE-backed frozen baked goods and desserts brand has appointed FTI Consulting to sell or restructure the business.
has called in the administrators, hiring FTI Consulting to sell or restructure the business and keep its manufacturing presence alive in Australia.
Only the Sara Lee brand in Australia is in voluntary administration. It is unclear what toppled the brand, which historically had a strong frozen desserts position with more than 50 per cent market share.FTI’s Vaughan Strawbridge, Kathryn Evans and Joseph Hansell have been appointed as voluntary administrators of Sara Lee Holdings effective from October 17.
“Sara Lee is an iconic brand which produces quality Australian-made products from its manufacturing facility in Lisarow NSW, where it employs some 200 staff,” Mr Strawbridge said.
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