Fuerza Regida Announces New Album With Pop-Up Murals: ‘This Is the Album We’ve Invested the Most In’

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Fuerza Regida Announces New Album With Pop-Up Murals: ‘This Is the Album We’ve Invested the Most In’
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Fuerza Regida Announces New Album 'Pero No Te Enamores' With Murals

Mexican music powerhouse Fuerza Regida has always delighted in coming up with unexpected stunts to promote their music and shows, from an impromptu concert on the 210 freeway near Los Angeles to a performance alongside street musicians on the Tijuana border.— the drumbeat started with the band wearing jerseys emblazoned with the number 12, and with a recurring logo of a heart with a line drawn over it popping up in Fuerza’s social media posts.

While JOP wouldn’t provide details on the album itself, he says it will be radically different from anything the group has done before. “It’s not your typical Mexican music album with guitar, tololoche. We’re getting into something different, something new, something risky. That’s why we took our time to really market this, we invested money,” says JOP, noting that “this the album we’ve invested the most money on — in marketing, producing it and making it.

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