Porsche and Aston Martin will use customised versions of Carplay, but what's in it for both them and Apple?
In late 2023, Apple put flesh on the bones of its intention to amplify Apple CarPlay, drawing in two premium marques - Porsche and Aston Martin. The announcement focused on those brands working with Apple to create customised versions of CarPlay, designed to encompass all the screens in your car, rather than just the central display.
For Aston Martin the position is slightly different: Aston Martin is an exclusive brand, but the native infotainment experience is built on an outdated Mercedes system. In recent cars there has been a disconnect between the brand and the user experience. Again, accepting a fully integrated Apple CarPlay experience side-steps that - and when you're looking to appeal to a new generation of drivers, that's hugely important.
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