Garden centers enjoyed a pandemic boom, particularly with millennials, as people looked for outdoor activities during lockdowns. Now, as another crucial spring planting season kicks in the question is, will those wannabe green thumbs stick with the habit.
Garden centers enjoyed a pandemic boom, particularly with millennials, as people looked for outdoor activities during lockdowns. Now, garden centers are hoping to keep that interest up.Customer Amy Ashcroft looks at a plant at Flowercraft at Flowercraft, a garden center, on March 13, 2024 in San Francisco. Garden centers enjoyed a pandemic boom, particularly with millennials, as people looked for outdoor activities during lockdowns.
To regain the sales momentum, garden centers must navigate a number of challenges as another spring season kicks in. Chief among them are volatile weather and higher costs for labor and plant materials, which in turn has forced the companies to raise prices for customers.
“The smaller stuff sells remarkably well, it’s the bigger stuff that I need to move a little faster,” she said. That affects her ordering from dozens of growers in California. “So, my ordering is way down, but the ordering for smaller products is way up.” “And our garden supplies across the board have increased drastically. … So we’re definitely seeing a lot of increasing in our costs,” he said.
At Ooltewah Nursery and Landscape Co. in Chattanooga, Tennessee, which has been in business for 35 years, sales boomed during the pandemic and haven’t slowed down since.
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