The gap in viewership between SVOD and social video is growing as Gen Alpha ages, according to Precise TV data
its cultural characteristics, but new data from Precise TV shows kids are widely turning to social video and UGC for entertainment — further chipping away at traditional streaming’s dominance.In terms of consumption preferences, YouTube was the top video platform of choice among those surveyed, a majority that increased by 9% between 2023 and 2024.
SVOD was the runner-up here, with 62% of Gen Alphas having recently used streaming platforms in 2024, making for a comfortable lead over other social video platforms, including TikTok and Facebook. But as Gen Alpha grows up, the gap between SVOD and YouTube is widening, with the difference between the two categories increasing from 14% to 19% in just a year’s time.of Gen Alpha’s attention, despite most of it technically not being old enough to have social media. TikTok’s consumption among Gen Alpha grew substantially in 2024 , even surpassing linear TV .
A sizable portion of Gen Alpha kids still spend multiple hours a day on SVOD platforms, but social video is once again not far behind. YouTube isn’t the only threat to SVOD, either, as 63% of Gen Alpha kids surveyed said they spend two or more hours on livestreaming platform Twitch. SVOD, meanwhile, sees a significant drop in viewership at the two-hour mark.
Gen Alpha obviously still has plenty of growing up to do , and so their media consumption habits are subject to change. But as every generation is more online than the last, traditional media’s current fight for young peoples’ attention isn't likely to end anytime soon.
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