DKC’s recent consumer survey of Millennial parents explores the young generation’s spending habits, favored brands and online behaviors.
, but new research suggests that brands and retailers would be smart to start counting them in. According to a new consumer survey conducted by DKC Analytics Group, the public relations, marketing and government affairs firm, of more than 1,000 American parents of Gen Alpha children about the behaviors and influence they have on household purchase decisions, Gen Alpha’s opinions hold a lot of power.
) are impacted by their child’s opinions about half the time . Almost all of Gen Alpha parents are learning about new brands, products or services from their children. Millennial parents told the company that they have been teaching their Gen Alpha children the importance of money management and 76 percent said their child is financially savvy and better at making consumer decisions than they were at the same age. Eighty-four percent of parents said they are surprised by their Gen Alpha child’s shopping savvy.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Watch Millennial Manager Try To Teach Gen Z How To Use an iPodBelieve it or not, the 21-year-old had never even seen the nostalgic music player and the idea of scrolling around a circle was completely alien.
Read more »
Millennial Woman Leaves Viewers Speechless With Gen Z Dating Story'Honestly just what a terrible evening. I can't believe people,' says TikToker, blaming the age difference on her disaster.
Read more »
Jennifer Lopez Combined a Gen Z-Approved Trend With a Millennial ClassicJennifer Lopez styled the Gen Z-approved baggy pants trend with a millennial fashion favorite: the belted high rise. See the full look, complete with Birkin bag, here.
Read more »
Gen Z and Millennial Women Are Checking the Price Tag on Major MilestonesGen Z and Millennial women are rethinking spending on major life moments, like attending weddings or family planning, due to high cost of living.
Read more »
Millennial Woman Gets Makeover From Gen Z Sister—Not Prepared for Result'Gen Z makeup isn't afraid to be bold—if anything, we encourage it,' Kendall Hoyt told Newsweek.
Read more »
13 Important Life Lessons From Gen X, Millennials And Gen ZThe more you know.
Read more »