The 2025 Australian federal election will see a significant shift in the voting demographics, with Gen Z and Millennials outnumbering Baby Boomers for the first time. This will likely have a profound impact on political campaigns and policy priorities.
The era of Baby Boomers as the dominant voting force in Australian politics is at an end and the impact will play out at the next federal election, due by May. If you listen carefully, you can already hear that politicians know the power and numbers have shifted to younger people. We are already seeing political parties shift demographic focus and it's something that will differentiate this next election to others in recent times with a noticeable focus on young people.
The 2025 federal election will be the first election where Gen Z and Millennials will outnumber boomers in every state and territory, dramatically changing the way political parties campaign and target voters. This is no small thing. Policy and political announcements designed around the perceived needs of boomers have been at the heart of Australian politics. Changing voter demographics will introduce a seismic shift. Think about the 2019 campaign that former Labor leader Bill Shorten unexpectedly lost. The anger of boomers on plans for key taxation shifts — from negative gearing to franking credits — that they believed would punish them was partly responsible for the re-election of the Coalition. Fast forward two electoral terms and those same ideas — particularly when it comes to housing — have different electoral resonance. Gen Z and Millennials now make up 47 per cent of the electorate. Boomers are around 33 per cent. The Gen Z and Millennial demographic number will be closer to 50 per cent by the time we get to May. The shift in the demographics of voters is already challenging political parties that need to pivot political campaigns to address the issues that matter to younger voter
Gen Z Millennials Baby Boomers Australian Election Voter Demographics
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