Companies that are struggling to find the right place to deploy new AI tech should consider use cases involving “voice of the customer” applications — parsing, interpreting, and responding to customer input from all different channels.
They are typically easier to implement than employee productivity use cases because they don’t require as much behavior change, and easier to measure improvements in economic value because improving customer satisfaction often has a financial payoff. Generative AI is well suited to tasks such as transcription, summarization, sentiment analysis, and other key parts of listening and responding to customers.
Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.is the President’s Distinguished Professor of Information Technology and Management at Babson College, a visiting scholar at the MIT Initiative on the Digital Economy, and a senior adviser to Deloitte’s AI practice. He is a coauthor ofwas published in 2017. His most popular workshops these days are Creating a Generative AI Adoption Roadmap and Generative AI: Creativity Powertool., Ph.D.
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