Dozens of candidates are avoiding using any official branding in their Facebook adverts, new analysis shows - and for a number, at a first glance, its hard to tell which party they even belong to.
How bad is the Conservative brand? Bad enough for dozens of its own candidates to avoid using it, according to research from Sky's Online Campaign Team and Who Targets Me. We looked at the adverts published on Facebook and Instagram by 521 Labour and Conservative candidates from 1 May until 12 June. Of these, 376 adverts contained official branding , 104 had some form of partial branding, and 41 had no branding at all. And the vast majority of those with no branding - 38 - were Conservative.
Johnny Mercer completely avoids Conservative branding in his election leaflets. The reverse page mentions the party in small text and in brackets as part of the funding disclosure, where candidates are, again, legally obliged to. And Andrea Jenkyns, first elected as a Conservative MP in 2015 and a former minister, does at least paint her leaflet in true blue. But the first picture is of her posing with the leader of another party entirely - Nigel Farage. It's an unconventional strategy.
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