Wearable AI gadgets from Rabbit and Humane were panned by reviewers, including at WIRED. Their face-plants show that it’s still tough to compete with big tech in the age of ChatGPT.
Things aren’t going so well for AI hardware startups. After years of development, startup Humane launched a $700 wearable in early April that leans heavily on artificial intelligence. The original pitch for the Ai Pin was that you no longer need to juggle different apps; its operating system can “search for the right AI at the right moment,” allowing it to play music, translate languages, and even tell you how much protein is in a palmful of almonds.
’s Julian Chokkattu scored the Ai Pin a 4 out of 10. Popular YouTuber Marques Brownlee complimented the device’s hardware design but still called it “The Worst Product I’ve Ever Reviewed … For Now.” The company has since massaged the message that it’s meant to replace your phone.
’s Chokkattu gave it a 3 out of 10, while some people have questioned the way the device handles logins for outside apps such as Uber. These early hardware #fails aren’t unprecedented. Plenty of startups have overpromised in marketing and then built and shipped lackluster products. Competing in hardware is especially difficult in the age of Tech Giants, whose ecosystems rule over all.
. “We have an entirely new application model where conversation is the primary interaction, so we need to do things differently.” Rugolo also says the language in marketing these new products changes a lot these days and that the emphasis on “GenAI” could be something of a fad. “We use a lot of tech. At the core of natural language interaction are large language models, which I would consider ‘GenAI,’” he says.
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