World of Warcraft franchise director John Hight reveals the game's stance on Generative AI and highlights the importance of the creative process.
Generative AI in gaming has been a gnarled, thorny subject for the past few years. Recent experiments have raised the hackles of artists and writers alike—though thus far said experiments have targeted the poor idea of creating a game you can play forever—something no-one really needs, even if the science fiction of the idea is appealing.
It's a shame that the focus of these efforts feels so askew, since there are actually some pretty good use cases for machine learning that could help artists rather than replace them. World of Warcraft isn't fully buying into the Generative AI goldrush, though—that's according to franchise director John Hight, who drew a similar line in the sand via a recent interview. Hight says his mother was an aeronautical engineer and his father was a fine artist, which gives him an appreciation for the creative process, what an artist goes through in their imagination
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