CAR magazine UK reveals official details of the new Genesis Magma program
Genesis has officially confirmed that it will develop and engineer more high-performance versions of its cars via its new Magma program. Its first, bespoke designed Magma model is a high-performance concept of its, confirming that Genesis was investigating the feasibility of offering high-performance models in its future range of vehicles direct from the source at the brand’s Seoul HQ.
And it looks like Genesis has been doing quite a bit to slowly warm us up to the idea of a hot Genesis. First, there was theconcept, which launched at the 2023 New York motor show in its eye-catching ‘Magma’ orange colour. Then, at the Gran Turismo World finals in December 2023, the brand unveiled the– an extreme concept car that’s designed for use within the Gran Turismo video game.
Genesis chief creative officer, Luc Donckerwolke, says that the brand will ‘continue to reveal experimental concepts with careful consideration of both technological and aesthetic elements. While speed and performance are important, the Genesis Magma program will look beyond.’ The four cars of the new Magma arm will be on show at the 2024 New York International Auto Show, as well as
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