🍽️ Get ready to be obsessed with frozen gyozas for dinner and baking with rum in 2023 ⬇️ All the food trends for 2023
Throughout 2022, supermarkets have been removing confusing date stamps from fresh produce including milk, bread and fruit and veg. Morrisons boldly led the charge, removing use-by dates from milk in January and educating customers about the “sniff test”. Since then, all the major supermarkets have changed the way they label certain products to reduce waste and re-engage our senses with the food we eat – and will continue to do so.
“This isn’t a new issue but it has been finding a new voice and urgency recently,” says Waitrose CEO James Bailey, who removed Best Before dates from 500 fruit and vegetable lines in August after finding that 25 per cent of 18-24-year-olds ignore them anyway. “As food banks and charitable demand for food has increased, so the imperative to make sure good edible food isn’t wasted increases.
“Pleasure must be taken seriously, especially with the tough times ahead,” says Mintel’s director of food and drink, Rob Beckett. “There is an opportunity to position pleasurable food and drink as an occasional necessity in tough times – or an essential.” The alternative, marketing products as “naughty, guilty or frivolous”, will turn shoppers right off their food.
“Frozen food can be just as nutritious as fresh,” says Tesco executive chef Jamie Robinson. “There’s never been more choice, or innovation in the sector, from frozen rice to avocado chunks, gyozas, diced chorizo and even Portuguese tarts.” Frozen food is surging in popularity as shoppers cut costs and retailers rethink bags of peas and corn organises events to rally support for our struggling hospitality industry. At the moment, it’s demanding government support with VAT, business rates and visas for overseas workers. Despite its own ailments, plenty of those in the UK food and drink sector find time to support others.
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