Starting October 17, Disney+, Hulu, and ESPN+ are all going to cost a little more. Again. Because Disney is still trying to not lose money on streaming.
The price increases will continue until morale — or the bottom line — improves. The three streaming services that fall under the Disney umbrella — that’s Disney +, ESPN +, and Hulu — are once again the subject of price increases. It’s far from the first time, and very likely won’t be the last.Recommended Videos The new prices go into effect starting October 17.
While Disney’s trio of streaming services has mostly continued to grow, it’s struggled until relatively recently to turn them into profitable endeavors. “We’ve said all along our path to profitability will not be linear,” CEO Bob Iger said during the company’s second-quarter earnings call in May. “And while we are anticipating a softer third quarter, due in large part to the seasonality of our India sports offerings, we fully expect streaming to be a growth driver for the company in the future and we have prioritized the steps necessary to achieve this.”Disney reports its fiscal third-quarter earnings on August 7.
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