Negative patient reviews can wound your practice. Could automated systems that ask satisfied patients to leave reviews offer help?
Physicians' negative online reviews — fair or unfair — can scare away new patients. But practices don't have to sit idly by and watch their revenue shrink.
Automated requests can address this problem. "The best way to deal with negative reviews is to ask average patients to post reviews," she said. "These patients are more likely to be positive, but they wouldn't leave a review unless asked."A variety of vendors provide an automated review request process to practices and hospitals.
He said practices can instead assign staff to ask patients to post reviews or an office can use signage displaying a Quick Response code, a two-dimensional matrix often used in restaurants to access a menu. Patients who put their smartphone cameras over the code are taken directly to a review site. Kalidindi said Simple Interact charges $95-$145 per provider per month, depending on how the tool is used. For each dollar in cost, the practice typically earns $10 in extra revenue, he said.
Practices can also build their own systems and avoid vendors' monthly fees. Franko built his own system, while Karen Horton contracted with SILVR Agency, a digital marketing company in Solana Beach, California, to build hers for a one-time cost of about $3000.is part of WebMD.) Potential patients also consult general review sites like Facebook, Google My Business, and Yelp.Having too few reviews also means that just one or two negative reviews can produce a poor average rating.
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