The popularity of the tipple peaks in March in the run up to Mother's Day, suggesting its popularity as a gift.
Sales of gin have almost doubled in two years, according to the Wine and Spirit Trade AssociationA record 73 million bottles of gin, worth more than £2bn, were sold last year.
Sales of the tipple have almost doubled in two years, according to the Wine and Spirit Trade Association annual market report. The industry has highlighted the"staggering" hike in sales to press for government backing of the growing sector, through more export support and a cut in alcohol duty. Previously unpublished stats show gin sales in the first quarter of the last two years peaked in March in the run up to Mothering Sunday, suggesting its popularity as a gift.
Between January and March 2017, gin sold in UK supermarkets and shops reached 6.4 million bottles, of which 2.6 million were sold in March, while the same period last year saw 52% sold in March.The latest figures show sales of gin over the 12-week Christmas period were up 40% on the same time last year.WSTA chief executive Miles Beale said:"The truly staggering rise in gin sales shows that British gin is gaining more and more fans by the day.
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