Gingham, red, and a little smile: Inside the story of Lola Nena’s brand refresh | FnBReport
In Derek Ramsay’s house tour that went viral in the latter part of 2020, keen eyes spotted a box adorned with a red gingham pattern when he opened his refrigerator door: It was unmistakably a box from Lola Nena’s, an eight-year-old corner bakery that saw quite a bit of success during last year’s strict community lockdown.
And when I talked with the Morfosis team, one of the attributes that we wanted to apply to our brand identity was happiness and warmth.” “If you look at our old drawing of Lola Nena, she wasn’t smiling. Lola was a firm lola with a straight face. So I was so happy when Misty and the team thought about giving her a little bit of a smile,” she continues. “It now feels more inviting and more warm.
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