Fashion editor and stylist Giovanna Battaglia Englebert is becoming Swarovski’s first-ever creative director.
Born in Milan, Battaglia Engelbert started her career in fashion as a model — you can find her on Dolce & Gabbana catwalks in the early noughties — before launching into styling and editing. Her editorial work and personal style, which made her an international street style star, are marked by their, with bright colours, bold prints, and a clever mix of silhouettes. It’s not difficult to imagine one of fashion’s most exuberant figures finding kinship in the glimmer of crystal.
Fashion, jewellery, and accessories are natural categories for Battaglia Engelbert to focus on, but the creative director will be overseeing all of the Austrian company’s endeavours, from chandeliers to stemware. There, she emphasises the importance of craft as what will guide her strategy: “There are incredible people making magic happen. It was mind-blowing for me to deep-dive into the craftsmanship and incredible competencies Swarovski holds.
The brand has for many years been tied to luxury fashion through its crystal embellishments; last season it collaborated with such labels as Missoni, Koché, Christopher John Rogers, and Khaite. The brand was also a longtime sponsor of the CFDA Awards until 2019 and currently sponsors the Fashion Awards in London. “As part of a new overall vision and growth strategy of the company, I have already started crafting a new creative vision for Swarovski,” Battaglia Engelbert says.
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