The first major TV advert on HIV to air in Scotland since the UK Government’s Don’t Die Of Ignorance campaign featuring falling tombstones 40 years ago launches at 7.58pm on Monday evening on STV.
A Glasgow woman who was diagnosed with HIV seven years ago has welcomed a “long overdue” television campaign that will see the first new advert raising awareness of the virus in 40 years.
She said: “When I was diagnosed with HIV in 2016 I was in total disbelief as I thought this was something that would never affect me. But I was reassured by the doctor that medication would allow me to live a normal, healthy life, and this would also mean I would not be able to pass the virus on to others.
“It’s incredible to see a long overdue TV advert on the reality of HIV in 2023 and how stigma is now more harmful than the virus itself. “Our new film is based on the direct experiences of people living with HIV in Scotland who shared how much of a challenge the stigma still surrounding HIV is in their day-to-day lives.“I hope millions will see our advert in the weeks ahead and be motivated to learn the facts and ditch the fiction about HIV.”
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