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GMA Network Inc. said Wednesday it is open to a possible expansion of its partnership with ABS-CBN Corp. as part of its strategy to further build its audience.
“Having said that, there is no reason not to assume that there may be future collaborations or partnerships in the future,” he said. The popular program “It’s Showtime!” was made available on GTV in June 2023 through a co-production agreement with ABS-CBN. The partnership was later extended for its broadcast on the noontime slot of GMA’s main channel starting April 2024.
“Through all our content-producing teams within the network and its subsidiaries, we’ve expanded our content offerings, ramped up the volume of exclusive digital content, and implemented specific strategies to enhance audience growth while improving engagement and audience diversity,” Duavit said.The network’s official online channels on YouTube, Facebook and TikTok had 45.2 billion video views in 2023, a 38-percent increase from 2022.
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