Davey is a four-decade veteran technology journalist and contributing editor at PC Pro magazine, a position he has held since the first issue was published in 1994. You can follow Davey on Mastodon, Twitter/X and most social networks as happygeek. Davey has spent more than 30 years as a freelance technology journalist.
Google’s email service, Gmail, turns 20 years old on April Fool’s Day. Along with celebrating this significant milestone, Google is also initiating new security measures that will benefit Gmail users globally. However, marketers trying to reach Gmail users must take note of these changes, or they may face consequences that are no laughing matter.On April 1st, 2004, Google announced that it was launching an email service.
Google defines bulk senders as those who have sent “close to 5,000 messages” to Gmail accounts in any 24-hour period. Email marketers need to pay close attention to this definition, as their messages will be bounced right back to them unlessare adhered to. Not least as the bulk sender classification, once applied, is permanent. Hit the threshold just once, and you are deemed a bulk sender forever.
While the introduction of these new security rules is akin to the icing on Gmail’s 20th birthday cake, it should be noted that they only apply to emails sent to personal Gmail account holders and not Google Workspace accounts. Anything that helps reduce email scams and spam is to be applauded.
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