To do so, it will have to top its sibling Chevrolet Silverado EV as well as competitors from Ford Motor, Rivian Automotive and Tesla.
GM's GMC brand wants to become the leader in all-electric truck sales for U.S. consumers as it begins selling its new electric Sierra pickup.
GMC did not disclose a timeline for when the brand expects to lead retail electric truck sales. But to do so, it will have to outsell its sibling Chevrolet Silverado EV as well as competitors fromAldred said he believes there will be cross-shopping between the Sierra and Cybertruck, but he doesn't necessarily believe they are primary competitors, despite the vehicles being similarly priced.
Leading all-electric pickup truck sales through June was Ford's F-150 Lightning at 15,645 vehicles, according to Motor Intelligence. It was followed by theat nearly 11,600 units during that time, including a segment-leading 8,755 during the second quarter, according to the automotive data and analytics firm.
Including all-electric SUVs from the brands, which some companies such as GM report under truck sales, Rivian is the clear leader through the first half of the year at more than 22,700 R1S SUV and R1T pickups sold. That compares withand entry-level Elevation models coming next year — faster than the Hummer models that took years. Denali versions of the vehicle are expected to begin production during the fourth quarter, GM said.
"General Motors has been good with their differentiation between GMC and Chevrolet," S&P Global's Brinley said."The GMC Sierra and the Chevrolet Silverado EVs look different enough from each other, and General Motors has worked those two customers very well for decades. They understand what they need to do to make something appeal to a GMC buyer versus a Chevrolet buyer, and that they're very subtly different.
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