Google backs Bard to generate ads, which apparently improves creativity
The idea that Google would employ generative AI technologies, including large language models to enhance its ad business is hardly surprising. The company has employed various forms of AI/ML in its platform for things like bidding, query matching, as well as in its Performance Max campaigns. The latter,However, Google is hardly the only company planning to roll out generative AI advertising tools to its customers.
Meanwhile, Microsoft, which has cozied up to ChatGPT and GPT4-creator OpenAI, has reportedly approached advertisers about having their websites and servicesin Bing chatbot queries. That approach, as we reported in March, has some worried that an increased use of chatbots could actually reduce visibility of their ads.
It remains to be seen whether Microsoft plans to put its AI infrastructure to work generating the advertisements themselves, or if it's happy to just shoehorn traditional ads into AI generated answers. Given Microsoft CEO Satya Nadella's
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