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— thus turning billions of dollars of investment into profit — Google is reportedly looking to start charging users to use its AI-powered search results., the company is considering putting premium AI search services behind a subscription paywall — potentially the first time Google has ever charged for any of its core products.
For over two decades, Google has supported its search engine products with ad revenue. But AI is expensive to train and operate, forcing tech leaders to reconsider how to generate profits admit all the It's a pressing matter for Google, which has already lagged behind the competition, including OpenAI and Microsoft, when it comes to the implementation of AI chatbots.The company is already charging a monthly fee for access to some of its more advanced AI tools, like Gemini for "Premium" and "Business." A more stripped-down base model of the AI is available free of charge.
While making conventional Google searches would remain free, even paying subscribers would still see ads continuing to appear alongside AI-enhanced search results, per theThe tech giant has been experimenting with enhancing its core search product with AI, releasing an experimental version of its "Search Generative Experience" to a limited number of users last year.
Whether we'll ever see the company start charging for enhanced search results remains to be seen. But if we were, it'd mark a considerable shift in Google's winning 25-year-old formula.
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