Mountain View tech giant is out of the frying pan, into the fire, as dozens of state court lawsuits follow its settlement of federal court case.
A man walks past a building on the Google campus in Mountain View, Calif. Silicon Valley, fueled by its tech giants and digital startups, is driving the Bay Area’s growth.
“A lot of these companies have been in the news for the last few years for capturing a lot more data than users thought they were,” said plaintiff and Stanford University senior Eugene Lo. “I am used to them doing misleading things. I still wanted them to have consequences.” The lawsuits repeat allegations from the federal-court action launched in 2020, including that Google knows “the most intimate and potentially embarrassing things you browse on the internet — regardless of whether you follow Google’s advice to keep your activities ‘private,’” and that “George Orwell could never have dreamed it.”
Google called the new lawsuits “meritless” — as it did regarding the federal case after the settlement was announced — and added, “we will defend ourselves vigorously.” “Doing so improves the ‘profiles’ and allows Google to sell more targeted ads at those users,” the lawsuits alleged. “Because of Google’s pervasive presence on the internet, its unparalleled reach and its uncanny ability to so target consumers, advertisers are willing to pay a premium for Google’s advertisement services.”
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