If Google is successful in its 'Netflix for games', it could have a huge impact on the industry. And your wallet.
Image captionThe future of the games industry,It’s a trend that feels inevitable - just ask anyone in the music, TV or film business. Streaming is where it's at, and the possibility for what can be streamed has only ever been bound by the limitations of internet connectivity.
For context, Microsoft currently suggests a minimum of just 3mbps to play “traditional” games online. And the difference between getting 3mbps and 25mbps? Hundreds of dollars a year in payments to your internet service provider. In the TV/movie business, the deep pockets of Netflix et al have meant studios seem more flush than ever, but you wonder how long that can continue. The $15bn Netflix is planning to spend on new content this year is considered by most investors to be wholly untenable.
For big publishers, massive reach, and exclusivity deals, might make the numbers just about add up. And for tiny indie developers, with one or two people, that might work well: a huge audience a button click away.WATCH: Google's Phil Harrison on whether people will need to pay for high-speed internet
If it does indeed go for a subscription model, Google has some important decisions to make about how will dish money out to publishers.
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