Hema Budaraju, Google's Senior Director of Product Management, discusses the company's generative AI efforts in Search and its mission to make information universally accessible. She also reveals the expansion of the current search experiment to more countries, including the U.K.
Hema Budaraju is Google ’s Senior Director of Product Management , driving the company’s generative AI efforts in Search. Talking to me this week, she revealed the direction it’s going and the company’s efforts at supercharging Search and how the current experiment in search is being expanded to more countries, such as the U.K. “We remain grounded,” she tells me, “In our mission of organizing the world’s information and making it universally accessible.
Another example could be building an additional AC unit for a garage. There are a lot of questions to answer, from looking for a unit that can work with the desired space to what permits might be needed, or to what kind of system would be best. “I could keyword the heck out of this and go from one search to another. Or, I can say, I’m trying to build this unit and what might the things I need to think about.
This experiment, using generative AI in search, has already been in place in the U.S. for a year, and is now coming to the U.K. “We've been testing AI overviews with people who opted in to our experimental research Labs, but our goal is to broaden it to everyday users of search,” Budaraju explains. Protection is one of our top concerns with bringing any new feature to search, and with new technologies, like gen AI that have some limitations, we put a lot of care and attention into how we do this in a responsible way. We’ve learnt that when a response is written in a fluent, well-constructed way, it evokes trust, even when the content doesn't make sense or is nonsensical. So, there is a tension between fluidity of response and factuality of response. In these experiments.
Google also takes responsibility seriously, with safety systems designed to limit hallucinations and placing a high emphasis on returning good quality information from reliable sources. “This is similar to the existing approach that we have for search. For example, when you have like topics such as Finance or health, You want a high degree of confidence in these results. We limit our Gen AI responses. When we have lower confidence or we know it wouldn’t be appropriate, we just won’t generate it.
Google Senior Director Product Management Generative AI Search Expansion Experiment U.K.
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