An ad for Google's Gemini AI that aired during the Super Bowl featured a factual error in a demonstration of the AI's writing capabilities. The ad was edited to remove the error before it went live, but the incident highlights the ongoing challenge of AI hallucinations.
, the"big cheese" of online search appears to have really curdled things, and in the heart of America's dairyland, no less. An ad for Google's Gemini AI that played in Wisconsin during the Super Bowl was first shown online last week with a"hallucination"—that is to say, a bald-faced lie—visible during a demonstration of the"writing aid." The ad was quietly edited to remove the hallucination before it went live during the big game.
Apparently everybody just soft-launches their Super Bowl ads on YouTube a week in advance now, and that goes for Google's gaggle of 50 spots showcasing how Gemini could help small business owners, with a unique 30-second showcase for each state of the Union. In Wisconsin, the adThe weirdness came partway through, when the ad actually showed Google Gemini in action. It told the cheese vendor that Gouda accounts for"50 to 60 percent of the world's cheese consumption.
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Artificial Intelligence AI Google Gemini Super Bowl Ads Hallucinations
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