Adalytics says, Google's TrueView skippable in-stream ads look to have been served on websites and apps that did not meet Google’s stated quality standards.
New research from Adalytics, a company helping brands find out where their ads appear online, points to Google violating its promised advertising standards in relation to the placement of TrueView video ads on other websites.
This appeared to be prevalent, as ad placement reports from brands and advertisers pointed to ad campaigns in which 42% to 75% of TrueView in-stream as spending was allocated to Google Video Partner sites, as well as apps not meeting Google’s standards. WSJ’s report said ad buyers “pay the premium rate to avoid ad placements that are intrusive, such as those that load in the margins of the user’s desired content.”Meanwhile, a Google statement said Adalytics’ report “makes many claims that are inaccurate and doesn’t reflect how we keep advertisers safe.”
“Google must fix this and fully refund clients for any fraud and impressions that failed to meet Google’s own policies,” Lowcock added.
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