Hundreds of millions of people will start to periodically see conversational summaries generated by Google's AI technology in its search results.
Google on Tuesday rolled out a retooled search engine that will frequently favor responses crafted by artificial intelligence over website links, a shift promising to quicken the quest for information while also potentially disrupting the flow of money-making internet traffic.
Google began testing AI overviews with a small subset of selected users a year ago, but the company is now making it one of the staples in its search results in the U.S. before introducing the feature in other parts of the world. By the end of the year, Google expects the recurring AI overviews to be part of its search results for about 1 billion people.
“This bold and responsible approach is fundamental to delivering on our mission and making AI more helpful for everyone,” Google CEO Sundar Pichai told a group of reporters. Google stands to suffer if the AI overviews undercuts ads tied to its search engine — a business that reeled in $175 billion in revenue last year alone. And website publishers — ranging from major media outlets to entrepreneurs and startups that focus on more narrow subjects — will be hurt if the AI overviews are so informative that they result in fewer clicks on the website links that will still appear lower on the results page.
“The relationship between Google and publishers has been pretty symbiotic, but enter AI, and what has essentially happened is the Big Tech companies have taken this creative content and used it to train their AI models,” McCollum said. “We are now seeing that being used for their own commercial purposes in what is effectively a transfer of wealth from small, independent businesses to Big Tech.
The increasing use of AI technology to summarize information in chatbots such as Google's Gemini and OpenAI's ChatGPT during the past 18 months already has been raising legal questions about whether the companies behind the services are illegally pulling from copyrighted material to advance their services. It's an allegation at the heart of a high-profile lawsuit that The New York Times filed late last year against OpenAI and its biggest backer, Microsoft.
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