Zak is a widely recognized expert on surveillance, cyber and the security and privacy risks with AI, big tech, social media and smartphones. He is regularly cited in the media, with appearances on BBC, Sky, NPR, NBC, Channel 4, TF1, ITV and Fox. Zak has 25-years real-world experience in AI, cyber and surveillance.
There’s a constant balancing act taking place on the smartphones that run our lives—privacy versus convenience. On the one hand, we can’t get enough of the easy-button lifestyle hacks that make everything so much simpler than in the past; on the other hand, we don’t want to be tracked or have our data pilfered and analyzed.Nowhere is this more true than for location tracking and data capture.
But here comes the catch. “To make Google experiences helpful for everyone, your data can also be used to: Show info, such as popular times and environmental insights, based on anonymized location data,” and the critical one for its business model, “improve and develop Google services, including ads products.”
Going a step further, Google used the example of a surprise birthday party to show how a user could geofence certain locations and not capture data from there at all “Say you’re planning a surprise birthday party, and you get directions to a nearby bakery to pick up the cake. Soon, you’ll be able to see all your recent activity on Maps related to the bakery in one central place, and easily delete your searches, directions, visits, and shares with just a few taps.
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