Heading into the 2024 election, and with Trump again at the top of the ticket, Republicans are campaigning less aggressively in the region.
Four years ago, Donald Trump stunned Democrats when he made significant inroads in South Texas , chipping away at the longtime Democratic stronghold and flipping Zapata County red for the first time. National Republicans saw an opportunity to court Hispanic voters in South Texas , opening a handful of community centers across the region, including in McAllen, San Antonio and Laredo . They hosted candidate meet-and-greets, voter registration drives, classes and parties.
Republicans spent millions to flip South Texas. They came up short. The 2022 election came and went, though, with few gains for Republicans. They picked up one McAllen-based congressional seat, in part because redistricting made the seat redder, but Republicans largely underperformed the lofty expectations they’d set for themselves. Heading into the 2024 election, and with Trump again at the top of the ticket, Republicans are campaigning less aggressively in South Texas.
South Texas is a 2022 battleground as Republicans target Latino voters The New York Times reported last month that the RNC was also shuttering outreach centers in California, New York and North Carolina. Marco Frieri, the Hispanic media director for the Democratic National Committee, said Latinos are “one of the most powerful forces in our democracy,” but Republicans aren’t prioritizing them as such.
The RNC GOP Democratic National Committee Pew Research Center South Texans Gallup The New York Times University Of Texas Republican Caucus Legislature Senate Congress Donald Trump Mayra Flores Latinos Pete Flores Joe Biden Jaime Florezno Democrat Marco Frieri Mark Kaswan Ronna Mcdaniel Latino Vicente Gonzalez Asian American Black Americans Ryan Guillen John Lujan Janie Lopez R South Texas Hispanic Mcallen Zapata County San Antonio Laredo House District 80 Edinburg Flores New York North Carolina California Rio Grande Valley Pleasanton Uvalde Austin Lozano U.S. Brownsville Mexican Texans J.M. Mano Deayala
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