Researchers from Durham University tested a variety of warnings, including ones about climate change, health risks and even future pandemics.
Graphic warnings - similar to the ones used on cigarette packets - could help to reduce our consumption of meat, according to a new study. Researchers from Durham University found placing images and written warnings about the impact of meat farming on global warming discouraged people from choosing meat options. They tested a variety of warnings, including ones about climate change, health risks and even future pandemics, on people eating hot canteen-style meals.
' According to behavioural expert Professor Ivo Vlaev, from the University of Warwick, highlighting the negative consequences of consuming meat could be more effective at changing behaviours than promoting the benefits of alternative choices. However, he said labelling must be fair. 'One could reasonably envision an organic chicken farmer in Shropshire taking issue with a label suggesting deforestation in the Amazon,' he said.
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