These Dallas graphic artists make music for your eyes.
At the Hawn Gallery in the Hamon Arts Library at Southern Methodist University, iconic objects fill floor-to-ceiling glass vitrines to the brim. But it's not rare books or illustrious manuscripts that are on display.
Today, at least locally, more and more female artists are creating imagery for covers, posters and flyers. Yet their innovative work comes at a time when music industry budgets are cut to the bone. The use of digital media has also limited the demand for unique, collectible posters and other ephemera.
When he's not touring, Moehring is the design director at the community relations firm Cowan Roberts. He also creates posters and album designs for the Vandoliers, Old 97’s and Walker, as well as the Oak Cliff venue Revelers Hall. When working with another musician, Morales starts with research, listening to the band and discovering what makes them"different and special." Next, she gathers colors and fonts before creating pencil concepts to create the final art.
The artist, who “grew up watching a metric ton of music videos,” began creating her imagery during the glory days of MySpace. Today, she pairs hand-crafted collages with digital accents, drawing inspiration from classic punk logos and Riot grrrl imagery. During her nearly-10-year tenure at Three Links, she made flyers and posters for Amyl and the Sniffers, The Gorehounds and Tripping Daisy, as well as album covers for Lizzie Boredom, Responsible Johnny and American Shit Storm.
"Anytime I've had a label or a manager approach me, that never worked out," Spearman says. “I think that the label might not see as much value in the artwork as the musicians themselves. Everyone who's approached me says it's worth the money if the vision is done correctly, but when I work with the label, it's more business-y.”In the 1990s, it was hard to stroll a downtown street without seeing layers of promotional imagery stapled to every telephone pole.
Lewellyn Print Shop’s Chris Lewellyn, who has employed the talents of artists such as Hunter Moehring, says he noticed the shift to digital starting in the early 2000s. “Now it’s about the Instagram post or the TikTok post. Before, things were so associated with the venue — it’s changed a lot. Now we design an image that's on a CD or a flyer, and we’ll also do it for a Facebook post, Instagram post and maybe a header on a website.
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