Californians beware, some dealerships are asking nearly $100,000 for the 2024 Toyota Land Cruiser First Edition
Excitement for the 2024 Toyota Land Cruiser is high, and dealers are cashing in. Despite carrying an MSRP of around $77,000, some dealerships are charging as much as $97,000 for the 2024 Toyota Land Cruiser First Edition. That's due to markups that reach as high as $21,000, particularly among California dealers. When Toyota announced that the Land Cruiser nameplate would be making its welcome return to the North American market, we all got excited.
Despite a suggested price of $76,695, the dealer is asking for $96,690. Thompsons Toyota, in Placerville, California, reached the $20,000 figure with its markup, and is charging $97,043 for the SUV. Ironically, at the top of its website, the dealership boasts that it will not be undersold. As this is written, the biggest dealer adjustment we've seen is $21,000.
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