. FirestoneRacing to run green alternate tires for all IndyCar street races, as it pushes toward sustainable resource targets
Bridgestone Americas announced today that major strides have been made during the off-season to incorporate more sustainable and bio-circular materials into the 2023 NTT IndyCar Series season, “highlighting the advancement of three key initiatives that will make the upcoming season the most sustainable to date for America’s premier open-wheel racing series.
Bridgestone has already invested more than $100m to commercialize guayule and has received multiple U.S. government grants for guayule research and development. In August 2022, Bridgestone announced its plans to invest an additional $42m to establish commercial operations, with additional investment and expansion toward 2030. This investment should increase capacity of up to 25,000 additional acres of farmland for planting and harvesting guayule in collaboration with local U.S.
Additionally, the majority of race tires used this season will be manufactured at Firestone’s new energy-efficient. The facility has now received International Sustainability and Carbon Certification , plus recognition for its transparency and traceability of sustainable raw materials.
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